• Stealth Mode Startup and Multi-channel Customers

    The “store” is no longer at the mall, on the Web, or in a catalog–it’s wherever the customer is when he chooses to shop, browse, and buy. Consumers move seamlessly (and stealthily) from one channel to another when shopping. For you to be where they are, you need to be almost everywhere. So the stealth mode startup and multi-channel customers may very well connect in a positive way.

    Call it channel bundling. Nearly 60 percent of the most sophisticated shoppers find items they want online and purchase them in stores. That’s double the number who bundled channels this way in 20109, according to a study of the direct-to-consumer channel by our company, Peppers and Rogers Group, in partnership with the Institute for the Future.

    It’s easy to underestimate the impact of channel bundling in the shopping process if you focus only on actual sales or transactions. Increasing your share of a customer’s business requires much more than measuring every transaction. It means remembering how a customer likes to shop. Channel-bundling consumers have more power over the total shopping process. They are controlling everything from the price they pay to how and when goods and services are delivered, and how they’re billed.

  • Seven Magic Words That Will Change Your Life

    Were you ever told something as a kid and…suddenly…you remember it as an adult? I was recently reminded of a message I heard when I was young. It was reinforced one Sunday morning in church for me a few years ago. This message is only seven words but has the power to change your life. Normally, I don’t like making statements like that. But in this case, I’m making an exception. Here are the Seven Magic Words:

    You Have Not Because You Ask Not.”

    Doesn’t get much simpler. I am often asked the following:

    • Question: How were you able to get education?  Answer: I asked, I asked for help
    • Question: How were you able to raise capital for your businesses? Answer: I asked.
    • Question: How are you able to sell through the mail? Answer: I ask for the sale.

    Oversimplification? Perhaps. But I don’t think so. When I first started out in business with vending machines, I would come home after going on sales calls and sulk. I did everything but ask for the sale. Presented the features and benefits. Proved beyond doubt, my service was good.

  • The Psychology of ME (according to reliable internet sources)

    Capgras delusion is a disorder in which a person holds a delusion that a friend, spouse, parent, or another close family member (or pet) has been replaced by an identical-looking impostor.

    I started the day off doing a favor for a complete stranger. I took a Brain Lateralization Test and then answered some questions about algebra. Sounds interesting, doesn’t it?

    Well, it was! I LOVE taking tests about my brain, personality, or addictions. As messed up as I feel, I find it comforting to know that there’s an actual name for what’s wrong with me. It’s almost as good as finding out there’s nothing wrong with me.

    So, after I completed this test and helped someone finish a research project and quite possibly graduate, I looked for more psychological tests to take. I got some VERY interesting results.

    Brain Lateralization Test (Took 2 different ones to make sure): Right Brain (42%, 44%) Left Brain (54%, 56%)

    “Left brainers” are orderly, articulate, and literal. They can understand directions or anything logical or explicit. They have trouble comprehending emotions and abstract concepts. They doubt anything that is not stated or proven.

  • Startup Sequence – the Spark of Authenticity

    Well, I sure do feel better after my last post!! Lots of yummy yoga, deep belly breathing, mindfulness, setting intentions, fresh air, presence and having fun in the kitchen will do that to a girl. My inspiration and general excitedness is filling me up once again and it feels good and right. So let’s look at the last decade’s Startup Sequence – the Spark of Authenticity.

    I had a huge smile on my face on the ride home from yoga last night. I felt exceptionally calm and strong. I could literally feel the release of the worry, stress, and anxiety. My creative mind opened and started exploding with ideas like kombucha that has been shaken a little too much. I felt the deepest connection to my authenticity.

    Authenticity might just be my favorite word. I love everything it represents and how it makes me feel deep within my soul. It encapsulates everything I believe in the most. Which is why I was so excited was I when I saw that Authenticity was this month’s Self Discovery, Word by Word.

  • Yoga Lessons: Releasing Expectation

    I was in the midst of my yoga practice like any other day.

    On that particular day, I had a new instructor. She was very enthusiastic and very tough. At one point, she started talking about the benefits of plank. “Oh, no,” I thought. She stated that it is the best pose to tone and strengthen the whole body, “so into plank!”

    My initial thought: “UGH! Nooo, plank sucks ASS!”

    I caught myself by surprise with that one. I admit, I don’t have the best thoughts when plank comes around, but this one I heard loud and clear. I thought, well what does this set me up for? Not a pleasant experience I can tell you that.

    As I was pondering my reaction, I was miserably tolerating plank. I couldn’t differentiate between what I was feeling and what I was thinking. Which one caused the other? And what makes this pose any more challenging than the others? When I stand in Warrior II through shaking legs I feel a discomfort, but one that aids me in creating inner stillness. There is no inner stillness with plank.

  • 3 Considerations To Keep In Mind When You Work From Home

    Working at home is an option many people seek in order to improve family life, cut transportation costs and provide a certain amount of schedule flexibility. All of these benefits have appeal to the working single mom. Figuring out how to accomplish this career objective can get a little complex because there are both numerous options and numerous work-at-home scams out there.

    Telecommuting is a work at home option that allows you to work for a company from the comfort of your home. You are still an employee with responsibilities, duties, and benefits. You will likely be required to work a specific schedule and to meet deadlines just as if you worked on site.

    The benefits are the reduced costs: transportation, office attire, lunch, and other expense money. You also save the time you would have used to commute to and from work. It does give you more time to be home and around your children.

  • The Art of Overcomplicating and How to Avoid It

    For some reason, humans have some gene that wants to make simple issues complex. Over complicating. Making something bigger than it is. Creating a mountain out of a molehill.

    Take my niece, for example, she dropped out of high school and now 2 years later she decided she wants to go the college. There are many successful people who had a similar path, right? I decided to help her in this process, so we started to look for the best resources.

    There are several free websites that offer GED instruction, and I really like the video lessons from website Best GED Classes because they’re so visual and come with many explanations.

    This worked pretty well we were making a progress until my niece started to have doubts about everything, her ability to learn, her future plans, books, and websites.  She wanted to argue about everything!

    Call it what you want, but there aren’t very many things that mess up situations in life more than making a problem or situation grow to disproportionately. Think of the last time you had an argument or disagreement with someone – did you find it escalate? Each side digging their heels in more?

  • Pursuing a Master’s Degree in Nutrition

    I wrote quite a bit about education and how to stay healthy – food, exercise, yoga, mental training, and so on. Well, maybe it’s time to take my education (and career prospects) to the next level. I really think about going for my Master’s in Nutrition. You may ask WHAT? So here’s a brief description, just in case you want to know more.

    What is a Nutritionist?
    Since so many facets of a person’s physical and even mental health are influenced and impacted by the way they eat the term nutritionist is really an umbrella title. It covers individuals who work in many different branches of the profession from those who work with obese patients to help them lose weight safely to those who work for one of several government agencies helping to ensure that all kinds of processed foods are safe and reasonably healthy for human consumption.

  • Do Not Expect Excellence If You Aim For Mediocre

    How we feel about the work we do or the ventures we’re involved in can have a tremendous impact on our happiness and the quality of our life. I write about this quite a bit on Wake Up and Start Living, simply because most of us spend about eight hours a day doing just that, working.

    Today, I’d like to talk about being excellent at what you do and how it can improve the quality of your life. Let’s dive right in.

    You Have What It Takes

    First of all, allow me to remind you that you have what it takes to achieve your goals and dreams. I’ll go even further by saying that I am convinced that you have what it takes even though most of us have never met in real life. Why am I saying this?

    Part of the reason I can get excited about other people’s projects, ideas, and goals is because I see the potential in these people when they talk about their goals and dreams. People enthusiastic about their goals and dreams emanate that enthusiasm and energy, you can see the potential in their eyes. These people, every one of you, are the foundation to success and excellence.

  • New Features For The AdWords Keyword Planner

    Many users have been very frustrated with the new look  Keywords Planner. Google got lots of feedback about the recent changes and not a lot of it has been good.

    However, it would seem Google have been listening for once. They’ve now added new features to the tool based on the criticism you have been giving them.

    These new features include:

    • Being able to include or exclude specific terms from your keyword list.
    • A “More Like These” button to find search terms that are similar to a specific keyword idea.
    • Restricting your results to keywords that include the exact words or phrases and their close synonyms that you typed in the search box.
    • Adding stars to keywords that you would like to save and review later.
    • Easier editing, and copying so you can transfer your keywords to a spreadsheet.