• Stealth Mode Startup and Multi-channel Customers

    The “store” is no longer at the mall, on the Web, or in a catalog–it’s wherever the customer is when he chooses to shop, browse, and buy. Consumers move seamlessly (and stealthily) from one channel to another when shopping. For you to be where they are, you need to be almost everywhere. So the stealth mode startup and multi-channel customers may very well connect in a positive way.

    Call it channel bundling. Nearly 60 percent of the most sophisticated shoppers find items they want online and purchase them in stores. That’s double the number who bundled channels this way in 20109, according to a study of the direct-to-consumer channel by our company, Peppers and Rogers Group, in partnership with the Institute for the Future.

    It’s easy to underestimate the impact of channel bundling in the shopping process if you focus only on actual sales or transactions. Increasing your share of a customer’s business requires much more than measuring every transaction. It means remembering how a customer likes to shop. Channel-bundling consumers have more power over the total shopping process. They are controlling everything from the price they pay to how and when goods and services are delivered, and how they’re billed.

  • Startup Sequence – the Spark of Authenticity

    Well, I sure do feel better after my last post!! Lots of yummy yoga, deep belly breathing, mindfulness, setting intentions, fresh air, presence and having fun in the kitchen will do that to a girl. My inspiration and general excitedness is filling me up once again and it feels good and right. So let’s look at the last decade’s Startup Sequence – the Spark of Authenticity.

    I had a huge smile on my face on the ride home from yoga last night. I felt exceptionally calm and strong. I could literally feel the release of the worry, stress, and anxiety. My creative mind opened and started exploding with ideas like kombucha that has been shaken a little too much. I felt the deepest connection to my authenticity.

    Authenticity might just be my favorite word. I love everything it represents and how it makes me feel deep within my soul. It encapsulates everything I believe in the most. Which is why I was so excited was I when I saw that Authenticity was this month’s Self Discovery, Word by Word.

  • Pursuing a Master’s Degree in Nutrition

    I wrote quite a bit about education and how to stay healthy – food, exercise, yoga, mental training, and so on. Well, maybe it’s time to take my education (and career prospects) to the next level. I really think about going for my Master’s in Nutrition. You may ask WHAT? So here’s a brief description, just in case you want to know more.

    What is a Nutritionist?
    Since so many facets of a person’s physical and even mental health are influenced and impacted by the way they eat the term nutritionist is really an umbrella title. It covers individuals who work in many different branches of the profession from those who work with obese patients to help them lose weight safely to those who work for one of several government agencies helping to ensure that all kinds of processed foods are safe and reasonably healthy for human consumption.

  • My Road to Health: How Raw Food Changed My Life

    Two and a half years ago I was probably at my lowest point health wise. I had just graduated college, moved out on my own, and spent the summer living it up with my roommates. The shock of working full time, while not quite knowing if what I was doing was right for me was often balanced out by eating whatever the hell I wanted.

    Constant dieting throughout high school led me to go on a tailspin throughout college and beyond. Around October 2007 my two roommates and I decided that we needed to do a cleanse. We chose to do the Lemonade Diet, also known as the Master Cleanse, for 10 days. I had done this before but found it extremely difficult emotionally.

    This time I meant business. I knew that if I didn’t change my ways I would go on feeling the way I did forever. I was lethargic, unmotivated, uninspired, had digestive problems, and was just going through the motions. If “blah” was a feeling, that was how I felt. I needed a drastic change.

  • Eating Healthy Made Affordable

    Community Supported Agriculture is the New way to Shop for Food

    I resigned from my job to be a full-time stay-at-home mom to Miss Aubrey.  My husband and I went before the Lord to seek His blessings on this matter.

    I remember telling God that in doing this I wanted to still be able to eat organically and travel. Look what God has done! I am eating organically, locally grown food more now than ever before and I am still traveling.

    It wasn’t that God initially blessed us with financial increase to be able to maintain the lifestyle that we enjoyed before my resigning. To the contrary, there has been lots of sacrifices.

    The Good News tells us to seek and we shall find. That is exactly what happened to me. As I searched for affordable ways to continue to eat organic and all natural foods, God gave me the wisdom to make that happen on our one income budget.